Harley Quinn’s 30th Anniversary
HBO Max campaign to celebrate the characters first appearance in Batman: The Animated Series while also created an editorial strategy around the character and other title priorities.
Immersive Hero design on the Homepage of HBO Max
Collection Tile design on Series
Kemani lead the campaign for Harley Quinn’s 30th Anniversary because of it’s important pulse in the super hero/animation space. She collaborated with DC, HBO Max Originals Marketing team, and Content to create personalized playlists that were “picked” by Harley Quinn, Poison Ivy, King Shark, and more. She gave creative direction for all design assets, custom videos, and have final approval on the images and wrote all associated copy. Also, provided editorial curations to be displayed on Homepage, Series, Movies, and more in-app pages. The curations and design assets (Immersive Hero and Collection Tile) provided entry points into the DC Hub for more Harley Quinn content. I also highlighted the big priority titles within the campaign:
Harley Quinn S3
The Batman (*streaming premiere)
Batman: The Audio Adventures
Batwheels
Page Layout on DC Hub of HBO Max