Social Media Marketing Roles
Adult Swim Social Media Marketing
As an intern on the Social Media Marketing team at Adult Swim, Kemani was responsible for creative social content and created a social strategy that would increase the fan engagement through community management and copywriting in the brand voice. She updated the fandom with behind-the-scenes clips, trailers, teasers, memes, and custom social graphics. She’s create social content and captioned video posts using Adobe InDesign and Illustrator for shows: Rick and Morty, Robot Chicken, FLCL Aggressive, The Shivering Truth, Venture Bros., and more.
Instagram and Captions
Kemani was worked with the Marketing team standardized the format of captioning on all videos posted to social media, including Instagram. She also wrote all social copy and interacted with fans through comments, posting fan art, and more.
Twitter Promo
Kemani was oversaw the day-to-day promotion for all upcoming titles, including the creation engaging copy, captioned videos, and graphics on Twitter. Some of the shows she was responsible for promoting were: Lazur Wulf, The Shivering Truth, The Venture Bros., and more.
BuzzFeed Social Media Marketing
At BuzzFeed, Kemani was a Social Media Marketing Strategist, responsible for the day-to-day programming for over 15+ social accounts like BuzzFeed Celeb, Pero Like, LadyLike, Brings Me, and more. She posted social content across various social platforms, YouTube, Twitter, Instagram, and TikTok. She has collaborated with different internal and external teams, brand partners, and influencers. She’s created live coverage posts and interacted with the fan community in the brand voice of each page. She’s also started the social media presence of BuzzFeed animation channels on TikTok (see below).
TikTok
Kemani started the TikTok social media presence of The Good Advice Cupcake and Honey B, popular animated influencers within BuzzFeed animation. She managed all copywriting, image and video delivery, and content scheduling.
YouTube
Kemani was responsible for updating the the YouTube channel with new episodes for channels like BringMe. She would track the user engagement for each post, if any changes with in the data, she would update the strategy to increase viewership.
Kemani was the POC for all BuzzFeed Animation social accounts (Land of the Boggs, Weird Helga, Honey B, The Good Advice Cupcake, Cookie, and Cinnamon Bun). She has partnered with Birchbox for Honey B’s mystery box promotion and collaborated with Sprinkles Cupcakes for for a promotion of special cupcakes for Breast Cancer Awareness.